Muhammad Bilal

Project Overview

I developed Alufuq Lead Management System, a complete CRM solution designed to streamline how sales teams capture, track, and convert leads into clients. The system centralizes communication, automates lead distribution, and provides real-time analytics to optimize decision-making and boost conversion rates.

Problem

Alufuq’s sales operations relied on manual data entry and spreadsheets, leading to missed follow-ups, poor visibility into sales performance, and inconsistent customer experiences. The management team needed a unified platform to automate their sales pipeline and track every lead’s journey efficiently.

Solution

I architected and developed a scalable web-based system that empowers Alufuq’s sales teams with:

• Centralized lead tracking and automated follow-ups.
• Real-time dashboard with performance insights.
• Integration with email and SMS for instant communication.
• Role-based access and activity monitoring for managers.

🚀 View Live Project

Major Challenges Faced

Manual Lead Tracking

The client’s sales team was handling hundreds of leads manually across spreadsheets, making it difficult to monitor performance and ensure timely follow-ups.

Data Duplication & Inconsistency

Multiple agents sometimes handled the same lead unknowingly, causing duplication and miscommunication with potential clients.

Lack of Real-Time Communication

There was no real-time system for communication between sales agents and team leaders. Critical updates were often delayed or lost.

Limited Sales Insights

Management lacked actionable insights and KPIs on conversion rates, agent performance, and lead sources due to scattered data.

Solutions Implemented

ASP.NET Core 8 with Clean Architecture

Developed the backend with modular Clean Architecture, enabling independent feature development and ensuring long-term maintainability.

Azure SQL & Real-Time SignalR Updates

Used Azure SQL for data storage and implemented SignalR for real-time notifications on lead assignments and status changes.

Interactive Dashboard & Reporting

Designed a responsive Razor Pages + Bootstrap dashboard with role-based KPIs, charts, and lead analytics for better visibility and tracking.

Email & SMS Integration

Integrated Twilio API for SMS alerts and Outlook API for automated email reminders, ensuring timely communication with clients.

Technologies & Skills Applied

Backend Technologies

• ASP.NET Core 8 (Clean Architecture)
• Entity Framework Core
• Azure SQL Database
• SignalR for real-time updates
• RESTful API Development

Frontend & Other Skills

• Razor Pages + Bootstrap
• Chart.js for Analytics Dashboard
• Twilio & Email API Integration
• JWT Authentication & Role Management
• Azure DevOps CI/CD

Key Results & Insights

60%

Increase in Lead Conversion Rate

40%

Reduction in Manual Workload

99%

Data Accuracy Achieved

The Alufuq Lead Management System transformed the client’s sales process from manual tracking to a fully automated CRM experience. It provided transparency, real-time collaboration, and accurate analytics—resulting in faster conversions and improved ROI.